Hello Kitty and Friends Macy’s Thanksgiving Day Parade 100 Year Balloon
Sanrio®, the global lifestyle brand behind beloved characters like Hello Kitty® and Kuromi™, announced today an exclusive Hello Kitty and Friends collection with Macy’s to celebrate the 100th Macy’s Thanksgiving Day Parade®. The milestone celebration marks the return of Hello Kitty to the Parade with a brand-new giant character balloon, featuring Hello Kitty holding a vibrant red apple — a playful nod to the iconic “Big Apple”. The capsule collection captures this charming new design and features Sanrio’s iconic characters across curated apparel, accessories, and home goods, inviting customers to bring a piece of Macy’s Parade magic home.
“Macy’s Thanksgiving Day Parade is a cherished American tradition, and we’re honored to celebrate this historic milestone with Macy’s,” Jill Koch, Chief Brand Officer, Sanrio, Inc. commented “It’s incredibly special to see Hello Kitty return to the Parade with a brand-new balloon created for this moment. From her red apple, a playful tribute to New York City, to this exclusive collection, we’re excited to give fans new ways to share in the joy, nostalgia and excitement of this beloved holiday tradition.”
“For more than a century, fans of all ages have made Macy’s Thanksgiving Day Parade a part of their holiday traditions,” Will Coss, executive producer of Macy’s Thanksgiving Day Parade commented. “As we commemorate this year’s milestone march, we are excited to bring together the spirit of Macy’s Parade magic with Hello Kitty in our exclusive capsule collection. Fans will now have a unique way to take home this year’s celebrations with the must-have collaboration tied to Hello Kitty’s must see-Parade return.”
The 23-piece collection features Hello Kitty and Friends balloon-style artwork created exclusively for Macy’s. Available in select Macy’s stores nationwide, the collection celebrates a century of Parade marches with women’s and girl’s apparel, Loungefly backpack and bag charms, Kidrobot plush bag charm and pin set, seasonal decor from Blue Sky Clayworks, and more. The full capsule collection is available starting today on the Macy’s website and will be available in-store at the Macy’s Herald Square flagship store in New York starting October 15. Audiences nationwide can watch the 100th Macy’s Thanksgiving Day Parade on Thursday, November 26, on NBC and Peacock starting at 8:30 a.m. in all time zones. To follow and participate in the excitement, visit @macys on social platforms and follow #MacysParade. For the latest Macy’s Thanksgiving Day Parade news, balloon announcements, exclusive merchandise and event information, visit macys.com/s/parade/.