Get ready to move with Meekah! Moonbug Entertainment and the Dove Self-Esteem Project (DSEP) are partnering with Meekah for a new “My Body Is Amazing” music video celebrating movement, self-expression and the amazing things our bodies can do. Designed to protect body confidence1 from an early age, the music video encourages children to focus on everything their bodies help them experience, explore and enjoy, rather than how they look.Premiering, ahead of International Day of the Girl (Sunday, October 11) “My Body Is Amazing” is set to protect body confidence1 in a way that feels fun, engaging and accessible for young children and their caregivers. Set to an energetic pop track, the song takes kids on a playful journey through the senses and the many ways we experience the world, from smelling and tasting to seeing, moving and expressing ourselves. Together, Meekah and her friends celebrate the unique ways each of them can move, play and experience the world around them. The collaboration builds on Moonbug and Dove’s partnership in 2024, when the two brands joined forces on a collection of Blippi episodes and music videos focused on body confidence and self-esteem, including the Blippi “Wonderful Talent Show” special. This time, the partnership brings Meekah’s signature energy, creativity and love of movement to a song all about celebrating the incredible ways our bodies help us experience and explore the world.
“Meekah is all about encouraging kids to jump in, try something new and find their own way to experience the world,” Liz Katz, Associate General Manager of Blippi who leads the Meekah franchise at Moonbug Entertainment commented. “Movement and self-expression are such a natural part of who she is, and this partnership with Dove gives us a wonderful opportunity to celebrate that. We want kids to feel excited to move, try things, express themselves and, most importantly, have fun being exactly who they are.”
“For more than 20 years, the Dove Self-Esteem Project has been helping young people build body confidence and self-esteem. And we know that work needs to start early. If we want to reach more children, we need to take body confidence education beyond the classroom and into the things they love to watch and listen to. ‘My Body Is Amazing’ with Meekah does exactly that, celebrating bodies for everything they can do, not simply how they look,” Marcela Melero, Chief Growth Marketing Officer, Dove commented.
The partnership builds on the Dove Self-Esteem Project’s multi-decade mission to provide body confidence and self-esteem education so the next generation can grow up with a positive relationship with their bodies and reach their full potential. Research shows that body image concerns start to manifest as early as 4-years-old, with 1 in 4 girls aged 4-6 years disliking something about their appearance2. That’s why it’s never too early to start teaching kids about body confidence to help minimize self-esteem issues, now and in the future.
1Craddock, N., Garbett, K. M., Smith, H. G., Anquandah, J., White, P., & Williamson, H. (2025). “My body is amazing from the bottom to the top”-An RCT study testing two positive body image media micro-interventions for young children aged 4–6 years. Body Image, 52, 101851.
2Hayes, S., & Tantleff‐Dunn, S. (2010). Am I too fat to be a princess? Examining the effects of popular children’s media on young girls’ body image. British Journal of Developmental Psychology, 28(2), 413-426.