Hershey’s announces the launch of Hershey’s Creme Bars, a new chocolate bar available in two flavor-forward varieties: Salted Caramel and Affogato. Made with smooth milk chocolate and rich creme fillings, the new bar puts a delicious twist on the Hershey’s chocolate experience fans already know and love. To celebrate the launch, Hershey’s is teaming up with global girl group KATSEYE for a new campaign that gives the group’s signature “Pinky Up” gesture with a Hershey’s twist. The commercial ad encourages consumers to turn the simple act of choosing a chocolate bar into an expression of individuality. Fans can watch the campaign spot on YouTube.

Elevating Everyday Moments with KATSEYE

• To introduce the new Creme Bars, KATSEYE is bringing their iconic “Pinky Up” gesture to introduce the new Hershey’s bars worth trying and talking about.
• The campaign is rooted in the discovery of the new Salted Caramel and Affogato flavors – encouraging people to try something new, share the experience with friends, and celebrate the excitement of the KATSEYE partnership.
• Together, Hershey’s and KATSEYE recognize a generation of people who express themselves through personal style, community and everyday moments that spark happiness.

“We’ve teamed up with Hershey’s to always find joy in the little moments, whether we’re traveling, rehearsing, or spending time together,” KATSEYE commented. “We love that Hershey’s Creme Bars make those moments feel a little more fun. The partnership felt natural because it’s about celebrating your individuality, embracing your own style, and finding happiness in the things that make you feel most like yourself.”

Hershey’s Creme Bars build on the brand’s “Hershey’s. It’s Your Happy Place” platform by bringing a fresh flavor experience to the moments people already enjoy, from an on-the-go treat to something new to share with friends. Fans will have opportunities to try the bars through sampling and pop-up experiences later this fall. Hershey’s is also partnering with Uber around select cultural moments, helping consumers discover Hershey’s Creme Bars while they are out, on the move and making plans with friends.

“This Hershey’s Creme Bar launch is more than introducing a new chocolate bar. It’s about celebrating the small choices that help people express themselves and create moments of happiness throughout their day,” Katrina Vatter, Senior Brand Manager, The Hershey Company commented. “From the trend-forward flavors to our partnership with KATSEYE, Hershey’s Creme Bars were designed to inspire discovery, self-expression, and shareable moments that feel uniquely your own.”

FAQ

• What flavors are available?
  The newest flavors are Salted Caramel and Affogato, both available in 2.2 oz standard bars and an 8.4 oz snack size pouch.
  Salted Caramel combines a rich caramel flavor with balanced sweetness and a creamy, melty bite that’s easy to love.
  Affogato delivers a fun coffeehouse-inspired twist with a dual-layer filling featuring espresso-flavored caramel and sweet vanilla creme, creating a flavor experience that’s both familiar and unexpected.
• What makes Hershey’s Creme Bars different from other Hershey’s chocolate bars?
  Hershey’s Creme Bars offer a fresh take on chocolate with trend-forward flavors and distinctive fillings designed for consumers who love discovering what comes next. Available in Salted Caramel and Affogato, the bars deliver share-worthy flavor experiences that bring a little extra happiness to everyday moments.
• Who is KATSEYE and what is the “Pinky Up” gesture?
  KATSEYE is a multi Grammy-nominated global girl group known for their confidence, individuality, and trend-setting style. The “Pinky Up” gesture, recognized by fans worldwide, is a playful expression of choosing happiness for yourself.
• How did the collaboration between Hershey’s and KATSEYE come together?
  The connection was immediate. KATSEYE’s bold self-expression, growing cultural influence, and devoted fan community made them a natural fit for Hershey’s Creme Bars. Together, the partnership celebrates choosing happiness, embracing individuality, and encouraging consumers to confidently express themselves in their own unique way.
• When and where are the Hershey’s Creme Bars available?
  Hershey’s Creme Bars are available now at participating retailers.