Dust off those butterfly clips and frosted tips and get ready to live out your ultimate Y2K dreams with Cheez-It®! This September, the ultimate social snack is teaming up with Chain — the American Pop Cuisine brand founded by B.J. Novak — to debut the Cheez-It Court, a branded limited-run food court stall, at the Westfield Topanga Mall in Los Angeles. Serving up cheesy twists on classic food court staples featuring Cheez-It crackers, the immersive experience taps into nostalgia as mall culture makes a comeback.

“Following fan experiences like Studio Cheez and the Cheez-In Diner, Cheez-It fuels unforgettable snack moments with IRL experiences that bring to life the versatility and flavor of Cheez-It crackers in new ways,” said Nicole Sorensen, VP of Marketing for Cheez-It. “The debut of the Cheez-It Court combines our beloved snack, made with 100% real cheese, with the unmistakable nostalgia of food court classics, transforming it into the ultimate gathering place for our fans and their closest friends over their favorite snack.”

“Malls are back, and it’s not just nostalgia, it’s a younger generation discovering something an older generation kind of took for granted: that hanging out somewhere in person, with nothing to do but gaze and graze, is actually really fun,” said Nicholas Kraft, Chief Creative Officer of Chain. “This collaboration with Cheez-It at our 6-month pop-up is the quintessential mall food court experience: three delightfully unexpected-yet-delicious dishes that are impossible to ignore and even that harder to put down.”

Featuring a menu of must-try dishes, each Cheez-It-infused creation delivers an unexpected take on mall food court favorites. Mix and match these cheesy bites or share all three with friends to get the ultimate Cheez-It Court experience:

• Cheez-Y-Bun – A sweet and savory masterpiece. This mall-inspired classic starts with a warm, gooey cinnamon roll swirled with a decadent Cheez-It Extra Cheesy-seasoned cream cheese frosting, then finished with a shortbread crumble, salted caramel crunch and topped with a crunchy Cheez-It cracker.
• Crunchy Cheez-Dog – Inspired by the viral Korean corn dog, this cheesy creation on a stick coats a premium Wagyu hot dog in a crispy panko and Cheez-It cracker crust and finishes it off with ribbons of mustard and ketchup, a pickle, Cheez-It Extra Cheesy crackers and a dusting of the cracker’s seasoning for the ultimate cheesy flavor in every single bite.
• Cheez-Steak – Giving a classic Philly cheesesteak a Cheez-It upgrade, tender sliced ribeye, melty American cheese, grilled onions and pickled jalapenos are stacked onto a toasted Cheez-It Extra Cheesy seasoned hoagie roll. Complete with a creamy dill pickle aioli and a Cheez-It Hot & Spicy cracker and chive crumble, this sandwich captures the nostalgic mall magic for a new generation of foodies.

Step up to the counter and get transported to the ultimate mall hangout. Cheez-It proudly serves as the inaugural brand partner with its own custom-branded food stall in Chain’s lineup of rotating brand collaborations during its six-month residency at Westfield Topanga Mall (6600 Topanga Canyon Blvd, Canoga Park, CA 91303). Open every day from Sept. 2 to Sept. 30, the custom-branded food court stall creates the ultimate “third space” with picture-perfect elements at every turn — from throwback-inspired employee uniforms to vibrant, cheesy cracker-patterned counters to Y2K design details. Fans can stop by the Cheez-It Court during the following times to take a bite out of each delicious creation:

• Mondays & Tuesdays: 3 p.m. to 8 p.m. PST
• Wednesdays & Thursdays: 12 p.m. to 8 p.m. PST
• Fridays, Saturdays & Sundays: 12 p.m. to 9 p.m. PST