The brand’s new Be A Part-y of History campaign launched today with social content featuring a live eagle carrying a hot dog in one talon and a Smirnoff Ice Red, White & Berry in the other before revealing the brand’s plans to head to Put-In-Bay, Ohio, on Aug. 1 to attempt two hot dog-themed GUINNESS WORLD RECORDS titles. Known as one of the Midwest’s most iconic party destinations, Put-in-Bay will host Smirnoff Ice as they attempt two GUINNESS WORLD RECORDS titles
- Largest Display of Hot Dogs
- Largest Hot Dog Party
Fans 21+ can click here to learn more about how to participate in the GUINNESS WORLD RECORDS attempts, where they’ll enjoy Smirnoff Ice samples, complimentary hot dogs, branded giveaways, and a front-row seat to history. In conjunction with the record attempts, Smirnoff Ice is introducing a limited-edition Doggie Bag, a hot dog-shaped crossbody carrier designed to hold a Smirnoff Ice and your summer essentials. Starting on National Hot Dog Day (July 15), the brand will release hundreds of Doggie Bags on @smirnoffusa, giving fans nationwide a chance to get their hands on summer’s most talked-about accessory.
“America’s 250th is a rare cultural moment, and it’s bigger than one day. We wanted Smirnoff Ice to show up in a way that felt true to the brand: playful, a little unexpected and built for summer,” Fergus McCarthy, Director of Smirnoff Ice commented “Red, White & Berry already owns a place in summer celebrations, so pairing it with the hot dog lets us tap into an unmistakably American ritual and give fans a fun reason to keep the party going.”
Featuring a delicious flavor combination of cherry, citrus and blue raspberry, Smirnoff Red, White & Berry flavor is available in a variety of formats across the portfolio, including Smirnoff Red, White & Berry flavored spirit (750 ml), Smirnoff Ice Red, White & Berry 6-packs of 11.2 oz bottles and 12-packs of 12 oz cans, and Smirnoff Ice Smash Red, White & Berry. However you choose to celebrate this record-setting summer, please remember to always drink responsibly.
**NO PURCHASE NECESSARY. Must be 21+ to enter. Free Instagram account required to enter. Winners selected by random drawing. Alcohol NOT part of prize. Each Sweepstakes is separate with its own prizes and Official Rules available at @smirnoffusa. 1st Sweepstakes begins 7/15 on or after 12:00 p .m. ET & ends 7/18 at 11:59:59 p.m. ET and is open to legal U.S. residents except for MD, ME, NJ, VA and where prohibited. Sponsor: Diageo Beer Company USA, New York, NY. This promotion is in no way sponsored, endorsed or administered by, or associated with, Instagram.