TYLENOL®, the Official Pain Reliever of the National Women’s Soccer League (NWSL), has launched PainTalk—a national platform developed with soccer legend Mia Hamm and active NWSL and U.S. international player Emma Sears, grounded in a simple belief: recognizing pain and talking about it is the first step toward effective relief. The platform highlights the real physical demands athletes experience and encourages both athletes and fans to acknowledge pain and seek care.

“For a long time in sports, talking about pain was seen as a weakness,” Mia Hamm, gold medalist, international tournament champion and Hall of Fame inductee commented “But the game has evolved, and so should the way we think about taking care of our bodies. By collaborating with TYLENOL® on PainTalk, I want to help empower the next generation of athletes and fans to speak openly about pain and take care of their bodies—so they can keep doing what they love.”

Running throughout the Summer of Soccer, TYLENOL® is turning PainTalk into action through multiple integrated touchpoints:

• Athlete storytelling: Mia Hamm and Emma Sears share real conversations around pain management, recovery and performance
• In-stadium activation: “Pain Points” booths at select NWSL games invite fans to reflect on and share their own experiences with pain
• Social participation: Athletes and fans nationwide can contribute stories using #PainTalk, expanding the conversation at scale
• Access to care: Through its Athlete Recovery and Care Commitment Grant with the Women’s Sports Foundation®, TYLENOL® is awarding $120,000 to 12 athletes in 2026 to help reduce barriers to care that can impact performance and recovery

Across these efforts, PainTalk integrates conversation, participation and care—reinforcing TYLENOL®’s commitment to supporting athletes with both awareness and meaningful resources.

“Pain is part of performance, but ignoring it shouldn’t be,” Anne Cashman, US Pain Care Lead at Kenvue commented “Through PainTalk, and as the Official Pain Reliever of the NWSL, we’re building on our legacy of care by creating more ways for athletes and fans to recognize pain—whether it’s everyday muscle soreness or specific issues like knee and back pain— talk about it openly, and take action to care for their bodies.”

Through its brand partnerships with the National Women’s Soccer League and the Women’s Sports Foundation®, TYLENOL® continues to go beyond pain relief—supporting athlete well-being, expanding access to care and elevating stories of recovery. As the #1 doctor-recommended brand of pain reliever, TYLENOL® offers a range of options for fast, effective relief of everyday aches and pains, including topical solutions like TYLENOL® PRECISE™ for targeted muscle aches, back pain and headaches. To learn more or join the conversation, visit www.tylenol.com/PainTalk.