As the world gears up for this summer’s biggest soccer spectacle, a new class of athletes is ready to take the field (and probably ignore most of the rules). Premiering June 10, LG Channels World Pup transforms rescue puppies into international soccer stars in a chaotic, feel-good competition inspired by the global tournament taking over this summer. From the producers of Puppy Bowl, Bright Spot Content, an All3Media America Company, the four-part event follows 48 rescue puppies representing eight national teams as they battle it out in a bracket-style championship for the coveted LG Channels World Pup Trophy. Attempting to keep both the action and the puppies under control is U.S. World Cup veteran and CBS Sports host Jimmy Conrad, serving as the tournament’s official “Rufferee.”
Throughout the tournament, audiences will witness dramatic puppy face-offs and unexpected upsets from the athletes themselves, while fan-favorite dog influencers Chili and Lumi deliver commentary and plenty of scene-stealing moments. AirCorgalso makes a special appearance, delivering the tournament’s final prediction. Behind the cuteness and competition is a larger mission: every puppy featured in LG Channels World Pup is adoptable. LG Channels partnered with 12 shelters and rescue organizations across the country to help spotlight rescue animals in need of forever homes, while also shining a light on the organizations dedicated to caring for them every day.
“LG Channels World Pup combines the excitement of global soccer competition with the heartwarming mission of supporting rescue animals and the shelters that care for them,” Matthew Durgin, Vice President, North America Content & Services commented “At LG Channels, we’re always looking for ways to celebrate big events that bring people together and create entertaining programming with real impact. This initiative is a meaningful and fun way to do just that while also embodying LG’s Life’s Good philosophy.”
LIST OF PARTICIPATING SHELTERS
- Brandywine Valley SPCA – West Chester, PA (Philadelphia area)
- Buddy’s Second Chance Rescue – Buffalo, NY
- Connecticut Humane Society – Newington, CT
- Florida Little Dog Rescue – St. Cloud, FL
- Green Dogs Unleashed – Troy, VA (Charlottesville/Richmond area)
- Hearts & Bones Rescue – Dallas, TX
- Louie’s Legacy – New York, NY
- Lucky Dog Refuge – Stamford, CT
- Nickel City Canine – Lancaster, NY (Buffalo area)
- Phoenix Animal Rescue – Chester Springs, PA
- Providence Animal Center – Media, PA (Philadelphia area)
- The Sato Project – New York, NY / Puerto Rico