The move reflects a growing trend in elite sport, where pickle juice has been used as a remedy for muscle cramps. While often linked to salt, it’s also believed to trigger a neural reflex that stops the cramp. As part of the partnership, McDonald’s New Zealand has worked alongside the club’s sports and nutrition team to supply pickle juice to Auckland FC players.  

“Cramps can come on quickly and stop a player in their tracks. Pickle juice is an option for us when cramps strike, and having it readily available on the sideline just makes sense,” Bede Christey, Lead Physiotherapist at Auckland FC commented.

With AFC currently in A League play offs, including games that have gone into penalty and extra time Macca’s pickle juice has often been used to relieve cramps suffered by the players. Simon Kenny, Head of Communications at McDonald’s New Zealand, says the idea came from watching what was already happening on the sidelines.

“We kept spotting players reaching for pickle juice during games and thought, why not lean into it? At the same time, we’ve got plenty of pickle juice in our kitchens. This felt like a simple way to connect the two. If our leftover pickle juice helps keep players moving, whether they’re playing professionally or with their mates on the weekend, then we’re all for it.” Kenny commented.

The trial also extends to community sport, with a limited number of amateur teams across New Zealand receiving supplies. In a pickle? Reach for pickle juice. It’s McDonald’s… but not as you know it.