Cineverse an entertainment technology company and studio, today unveiled Matchpoint Hex™, a groundbreaking advanced intelligence layer for film and television that encapsulates the full Human Experience. Hex transforms how media content is classified, discovered and monetized. This was announced at the NAB Show in Las Vegas. Leveraging the company’s extensive proprietary dataset Hex Origin™ (formerly known as cineCore), Hex sits above Cineverse’s entire Matchpoint® digital supply chain platform. It combines the full portfolio of Cineverse Technology Group’s product offerings – including the recently acquired IndiCue – to create a foundation upon which the company will build an expansive, unified agentic AI framework. Hex is poised to power the next generation of media discovery, automated content programming, and emotion & sentiment aware contextual advertising.
- It untaps these capabilities by establishing an advanced category of metadata for film and television that can be accessed via the Hex Origin MCP server.
- Using a proprietary taxonomy called the Human Experience Classification System (HECS), Hex organizes the full spectrum of human experience into a structured hierarchy of emotions, feelings, moods, and vibes — encoding the emotional composition of movies and television into a highly structured, machine-readable format.
- This creates a unique computational language that establishes the critical foundation required for agentic AI.
- By transforming unstructured contextual metadata into a computable intelligence layer, Hex allows media platforms, streaming services and advertisers to understand content in terms of “how it feels” — not simply what it is about.
“Initially developed as a key component of our award-winning Search & Discovery tool, cineSearch, this emotional intelligence layer is now being applied across all of our technology offerings,” Cineverse President of Technology & Chief Product Officer Tony Huidor commented “Hex effectively unlocks entirely new agentic AI-based capabilities for the entertainment industry, including emotionally aware content discovery, contextual advertising alignment, AI-driven programming, and more. These advanced capabilities position Matchpoint several years ahead of our competitors.”
This new technology will be integrated seamlessly across the entire Matchpoint® platform, Cineverse’s cloud-native digital supply chain used by studios, streaming services, distributors and FAST channel operators. With Hex, Cineverse’s entire technology portfolio – from Matchpoint Dispatch, Blueprint, Insights and IndiCue, to the C360 ad tech platform, to cineSearch and its underlying set of behavioral metadata – can now be unified on a foundational level through agent-to-agent communication (A2A). As the streaming ecosystem continues to expand, the ability to organize and understand massive content libraries has become one of the industry’s most critical infrastructure challenges. Hex represents a significant competitive advantage for the Matchpoint platform. Because the system leverages a proprietary taxonomy, large-scale contextual metadata ingestion, classification pipelines and vector intelligence infrastructure, the resulting dataset unlocks increasing value as more titles are processed through the system.Over time, this creates a powerful data network effect that strengthens Matchpoint’s role as a core infrastructure provider to studios, distributors and streaming platforms. By embedding this capability directly into the entire Matchpoint product suite, Cineverse positions itself at the center of the emerging AI-powered media infrastructure stack.
“Hex represents a generational leap in how film and television content can be understood by machines – and creates a highly defensible, proprietary technology moat. For decades, the entertainment industry has relied on inadequate legacy metadata systems which describe content by genre, cast or plot that can’t provide insights into the emotional composition of film and television content. By structuring the full spectrum of human emotion into a computable framework, we’re creating a powerful long-term advantage for Matchpoint,” Huidor commented “As our proprietary emotional metadata graph grows, it becomes increasingly difficult to replicate. This positions Matchpoint with a clear lead not just as an automated media delivery platform, but as the core intelligence platform for Hollywood’s rapidly evolving streaming era.”