Blue Apron has announced Family Style, a new offering designed to make weeknight dinner easier for busy households – without the usual planning, shopping, and cleanup. With a mix-and-match format, customers can choose from a variety of shareable, chef-designed mains and sides to create flexible, home-cooked meals that easily scale for households feeding 3-6. Designed for busy families, Family Style offers a convenient, balanced alternative to grocery shopping or takeout, with the satisfaction of a home-cooked meal without the usual planning and prep. Family Style represents Blue Apron’s continued evolution beyond traditional meal kits and into a broader, more flexible mealtime solution. With this offering, Blue Apron is meeting the needs of modern families seeking convenience without compromising on quality or experience.
“Family Style reflects how busy families are really approaching dinner today, looking for flexibility, convenience, and meals that work for everyone at the table,” John Adler, Vice President of Product Innovation at Blue Apron commented “It’s an important step in how we’re evolving beyond traditional meal kits to deliver more adaptable, weeknight-friendly solutions that make personalized, home-cooked dinners feel realistic any night of the week.”
Family Style is designed to solve the most common weeknight dinner challenges for larger households: time, coordination, and competing tastes. With customizable sauces and seasonings, meals can be adapted to satisfy picky eaters while still delivering elevated flavors, eliminating the need to compromise or prepare separate dishes. Customers can mix and match a variety of mains and sides, all ready in under an hour, including:
Mains
- Sweet & Tangy Chicken with Hot Honey & Parsley
- Chicken Parmesan with Mozzarella & Fontina
- Everything Bagel Salmon with Caper Sour Cream & Chives
- Grass-Fed Flank Steaks with Homemade Steak Sauce
Sides
- Roasted Brussels Sprouts & Sweet Peppers with Balsamic Maple Glaze
- Buffalo Cauliflower with Ranch & Chives
- Creamy Scallion Mashed Potatoes with Cheddar & Monterey Jack
- Roasted Sweet Potato Wedges with Special Sauce
- Baked Gnocchi Mac & Cheese with Cheddar & Monterey Jack
- Tahini Caesar Salad with Tomatoes & Caper Breadcrumbs
- Roasted Broccoli & Calabrian Honey with Parmesan
- Easy Garlic Bread with Parmesan & Parsley
Family Style also introduces an intuitive bundling approach that simplifies ordering and gives customers more flexibility in how they build their meals. Designed to scale for households feeding up to 6, Blue Apron recommends the ideal number of mains and sides based on party size, while still allowing customers to mix and match across the menu to create a fully customized meal. By simplifying meal planning, grocery sourcing, and cleanup, Family Style helps reduce both the mental and physical load of getting dinner on the table. Family Style expands Blue Apron’s robust lineup, which features more than 100 meals each week across offerings including Dish by Blue Apron, Assemble & Bake, and traditional Meal Kits.