This spring, the Hefty® brand is adding a joyful pop of color to everyday cleanup with the launch of new Hefty Ultra Strong™ trash bags featuring the bright scent and color of Fabuloso® Peach. The latest addition to the Hefty Color Series, the vibrant peach-colored bags bring a cheerful twist to kitchen essentials, infusing the space with a sweet peach scent while delivering the trusted strength and odor control that’s as refreshing as it is reliable. The new Hefty Ultra Strong Fabuloso Peach trash bags feature the brand’s trusted 6-in-1 protection, signature odor control, and extended scent release. Designed for everything from everyday use to larger refreshes, the Peach lineup is available in a full range of sizes for daily kitchen waste, bathroom bins or even heavy-duty clean-ups:

• Hefty Ultra Strong Tall Kitchen Trash Bags (13 Gallon, 40 count; MSRP $8.92) – Combat the most stubborn kitchen smells with Hefty’s powerful odor neutralization and trusted 6-in-1 protection. Also available in 20 count (MSRP: $4.97) and 80 count (MSRP: $11.97).
• Hefty Ultra Strong Large Trash Bags (30 Gallon, 20 count; MSRP $7.97) – Built for heavy-duty messes with flexible strength and extra capacity.
• Hefty Medium Trash Bags (8 Gallon, 20 count; MSRP $3.97) – Just right for bathrooms, bedrooms, or office bins—tough on trash, easy on the nose. 
• Hefty Small Trash Bags (4 Gallon, 20 count; MSRP $3.78) – Compact but powerful, perfect for quick cleanups and small spaces. 

“The Hefty Color Series is all about bringing personality and excitement to the everyday routine,” Brienne Neisewander, Vice President of Hefty Marketing, Reynolds Consumer Products commented “By pairing vibrant colors with joyful Fabuloso scents, we’ve reimagined trash bags as something that sparks happiness and adds character to your space. And with Hefty, you know you are getting the strength and odor control you can trust.”

Launched in 2025, the Hefty Color Series collection paired Fabuloso Watermelon scent with bold pink bags and Fabuloso Lavender scent with a striking purple — transforming an essential into a fun design statement. Building on that momentum, both Watermelon and Lavender Color Series bags are expanding their footprint with broader distribution at Walmart, Dollar General, Amazon.com, and select grocery retailers. Together with the new Peach addition, the three hues bring a cohesive, color-forward fragrance experience that adds character and charm to the room. The new Fabuloso Peach scent is a permanent addition to the Hefty Color Series lineup and is available exclusively at Walmart stores nationwide and online at Walmart.com.