Trolli announced a new collaboration with Xbox for a national retail promotion celebrating the global gaming and entertainment brand’s 25th anniversary. Running now through August 2026, the “Sour Up and Win” program features a collectable series of packs that unlock in-game content for three marquee titles – World of Warcraft: Midnight, Diablo IV: Lord of Hatred, and Forza Horizon 6 – alongside chances to win Xbox prizes. The Xbox 25th Anniversary marks a massive moment for the gaming community and Trolli is delivering the ultimate power-up for gamers. The limited-edition packs include: Trolli Sour Brite Crawlers, Trolli Very Berry, Trolli Fruit Punch worms and Trolli Gummi Pops. Each specially marked pack unlocks in-game content — a custom Trolli Peel P50 livery in Forza Horizon 6, a three-weapon bundle in Diablo IV, and Gummi the Glow Wyrm pet in World of Warcraft, giving gamers the sour, sensory jolt they deserve while playing. Trolli will transform PAX East 2026 (March 26-29, Boston Convention Center) into the ultimate gaming destination with “The Trolli Sour House,” an immersive activation packed with unforgettable experiences during the event.

• Sour Fuel: Power up with the perfect sour-meets-sweet Trolli Sour Brite Crawlers and frozen Gummi Pop treats while exploring featured product displays.
• Photo Ops + IGN Meet & Greets: Capture shareable moments throughout the Sour House and meet talent from IGN’s Game Scoop! and Unlocked.
• Daily Giveaways: Enter to win ROG Xbox Ally handheld gaming devices by sharing Sour House photos on social media using #TrolliSourHouse, with additional surprise giveaways throughout the weekend.

Can’t make it to Boston? Trolli is bringing the Sour House to fans everywhere via IGN, YouTube, and Forza’s Twitch channel, plus giveaways. No PAX badge required.

“Gaming is where culture lives, and Trolli has been part of that world alongside Xbox since 2021. Getting to celebrate their 25th anniversary together feels like the right next step,” Tia Craddock, Brand Manager at Trolli commented “For us, this is bigger than a retail promotion. The best gaming moments deserve something that matches the energy, and that’s exactly what Trolli brings.”

How to Participate
Each participating pack of Trolli includes codes to unlock exclusive in-game content. Visit www.trolli.com/Xbox for official rules, retailer locations and more information about “Sour Up and Win.” for official rules, retailer locations, and more information about “Sour Up and Win.”