Huggies®, a Kimberly-Clark brand, is teaming up with the National Diaper Bank Network (NDBN) to deliver 15 million donated Huggies diapers in 15 days to celebrate the 15-year anniversary of the national nonprofit. This milestone donation marks the beginning of a recently expanded partnership, where Huggies, the founding sponsor of NDBN, will donate a total of 75 million diapers to the network over 3 years. NDBN-member diaper banks across the country serving children and families in 33 U.S. states and the District of Columbia will share in the largest single wave donation of diapers from Huggies during the 15-year relationship. This donation also solidifies Kimberly-Clark as the largest donor in National Diaper Bank Network history.

Since its launch in 2011, NDBN and Huggies have championed philanthropic, business, and government efforts to end diaper insecurity in the U.S. Together they have distributed more than 300 million donated diapers and wipes, helping the nearly 1 in 2 U.S. families with young children who struggle to afford diapers and other material basic needs* (*National Diaper Bank, The NDBN Diaper Check 2023, June 15, 2023). In its 15 years of operation, NDBN has expanded its network to include more than 300 nonprofit basic needs banks, serving local communities throughout the United States and Puerto Rico. Through this extensive network, Huggies and NDBN have worked together to provide families access to essential resources that support the health and well-being of babies and toddlers.

“Huggies is committed to supporting families through every stage of parenthood,” Andrea Zahumensky, President of North America Baby and Child Care at Kimberly-Clark commented “We are honored to celebrate NDBN’s 15 years of impact by extending our help to more families in need.”

“From day one, Huggies, and its parent company Kimberly-Clark, have shared our goal of ensuring that babies have the diapers they require to be healthy and happy,” NDBN CEO and founder Joanne Samuel Goldblum commented “Together we will distribute this much needed donation to high-need communities throughout the country.” 

Approximately 2 million of the donated diapers will be intentionally allocated to smaller NDBN-member banks, who also serve high-need communities, but are often unable to accept major product donations due to challenges related to logistics and warehouse capacity. By ensuring that these community-based nonprofits receive support, the donation will help strengthen programs that make a difference for families and communities who need it most. Through the extension of this life-changing partnership, Huggies and the Kimberly-Clark Foundation are doubling down on their shared commitment to end diaper need and stand beside parents through one of life’s most meaningful journeys.