Decoy will be the exclusive Official Wine Partner for the Television Academy’s 77th Emmy® Awards season. As part of a new multi-year agreement, Decoy will be the exclusive wine poured at the 77th and 78th Emmy Awards. This partnership marks the launch of Decoy’s new brand platform, “Pour to What’s Possible,” which is designed to connect with consumers on an emotional level, positioning Decoy as a catalyst for moments of personal progress, sparking connections, and chasing new possibilities. “Decoy is honored to be the exclusive wine partner of the Emmy Awards,” Chanel Caplan, SVP, Brand Management at The Duckhorn Portfolio commented “Crafting exceptional wine is a creative journey, much like producing the incredible stories we see on television. The Emmys are a hub of inspiration, and we are thrilled to raise a glass with the industry’s most talented storytellers and toast to the boundless possibilities that great storytelling inspires.”
This sponsorship is the cornerstone of a new strategy to embed Decoy in culture, driven by the insight that its core consumer is increasingly finding inspiration and connection in premium television. The Emmys provide the perfect national stage to launch this new chapter for the brand in an elevated and culturally relevant environment.
“The Television Academy is delighted to welcome Decoy as our Official Wine Partner for the 77th and 78th Emmy Awards seasons,” Maury McIntyre, President and CEO of the Television Academy commented “Decoy’s commitment to quality and creativity is aligned with the spirit of the Emmys. We look forward to offering our guests these exceptional wines as we celebrate television excellence.”
A selection of Decoy varietals, including its core Cabernet Sauvignon and Sauvignon Blanc, will be poured throughout various Emmys Season events, including the Television Academy Hall of Fame Ceremony and the Governors Gala celebrations taking place after the Creative Arts Emmy Awards and the telecast of the 77th Emmy Awards on Sunday, September 14, 2025. Guests will be able to enjoy these wines and more at custom Decoy-branded bars.
