“It gives me enormous pleasure to announce, that as of 2025, the 43rd event will be known as The Salvation Army’s Carols in the Domain,” long standing event organiser and activeTV President, Michael McKay commented “Our focus will be on supporting the important work of the Salvos at Christmas and how we can continue to make a difference for those doing it tough during the festive season,”.

“The Salvation Army is proud to extend our strong connection with Carols in the Domain and promote our shared values of bringing the true hope and joy of Christmas to life by giving back to those in need through our annual Christmas Appeal.” Janine Kewming from The Salvation Army commented. 

The Salvation Army have been the event’s charity partner for all but its first year, so for it to now be known as ‘The Salvation Army’s Carols in the Domain’ is a dream come true for event founder Robyn Hobbs. “I want to thank the Salvos and activeTV for making this happen, it just feels so right that this event should be presented by the Salvos.”
Woolworths will remain as a major supporter, paving the way for today’s announcement of a new naming rights partnership. All parties extended their sincere thanks to Woolworths for their generous support over two decades and for continuing that relationship into 2025.
“Our mission statement in recent years has been simple and that’s To Give Australians A Joyous Christmas. By working even more closely with the Salvos, and with the unwavering generosity of Aussies, we’ll be able to ensure that joy spreads to the very outreaches of our community,” added Michael McKay. 

Carols in the Domain has become Australia’s largest annual Christmas celebration and will be held on Saturday December 20. For More Information.