DICK’S Sporting, in collaboration with NIKE, Inc. unveiled “The Scouts are Out”, a new campaign launching ahead of basketball’s biggest month. Built around an unexpected, yet logical idea – the best place to scout the game’s top talent is DICK’S – the campaign consists of a series of videos that feature a roster of Nike, Jordan Brand and Converse athletes, and highlights March as a pivotal time when young hoopers showcase their skills and rise in the ranks.In the anthem spot, which draws inspiration from movie trailer storytelling, rapper and comedian Dave “Lil Dicky” Burd and WNBA legend Diana Taurasi play veteran scouts on the hunt for the next generation of hoopers. Their go-to scouting grounds? A place where future and present stars of the game walk right through the doors – DICK’S Sporting Goods. With cameos from 2024 NBA Champion and NBA All-Star Jayson Tatum, 2024 WNBA Champion and WNBA All-Star Sabrina Ionescu, 2025 NBA Champion and MVP Shai Gilgeous-Alexander, 2025 NBA Rookie of the Year Stephon Castle, and the consensus top high school recruit Tyran Stokes, 

“The Scouts are Out” positions DICK’S “the best place you could ever scout anything. March is when the spotlight gets brighter for basketball players everywhere,” Melissa Christian, VP of Brand Building at DICK’S Sporting Goods commented “We’re having fun with that idea by celebrating how everyone from household names to the next wave of talent comes to DICK’S, because they know we have the gear, and expertise, they need to level-up their game.”

The campaign is running now across broadcast, online video and social media, with the remaining spots releasing over the coming weeks. Hoopers and fans everywhere can gear up for March at DICK’S locations nationwide, online at DICKS.com and on the DICK’S mobile app. “The Scouts are Out” marks the second time DICK’S and NIKE, Inc. have joined forces on an ad campaign of this caliber. The first time was in 2023 when the brands collaborated on “Sports Change Lives”, which consisted of personal stories from 10 Nike and Jordan Brand athletes, spotlighting the ways sports have changed their lives.