Aviation American Gin, known for its smooth and versatile character, unveils its first flavor innovation since its creation more than two decades ago: Aviation Cranberry & Blood Orange Flavored Gin. Combining juicy cranberry and bold blood orange with Aviation’s signature botanical profile, the new expression offers a bright, vibrant twist that makes at-home cocktailing effortless. In celebration of the launch, co-owner Ryan Reynolds stars in a humorous new video that highlights Aviation’s fresh take on innovation – creating a gin so full of flavor, it practically makes cocktails itself.Now available nationwide as a permanent addition to the portfolio, Aviation Cranberry & Blood Orange Flavored Gin is built around a robust, balanced profile that is so delicious, it is designed to elevate cocktails with ease. From casual weeknight sips to weekend hosting, it’s an easy upgrade for at-home bartenders and curious mixers alike – flexing seamlessly across signature serves including the Bloody Good Mimosa, Blimey Fizz, and Crimson Cosmo.

“Innovation is at the heart of what we do. That’s true despite the fact that until today we have not really changed our product at all,” Ryan Reynolds, Co-Owner of Aviation American Gin commented “I am so proud of our first actual innovation – the delicious Cranberry & Blood Orange.”

“We’re proud to introduce Cranberry & Blood Orange to the Aviation portfolio as a meaningful expansion of the brand,” Ricky Collett, Gin Category Marketing Director at Diageo commented  “anted to create new occasions for consumers to engage with Aviation in fresh, creative ways, and focused on crafting a liquid that delivers versatility, accessibility and an exceptional flavor experience. The combination of Aviation’s signature gin with tart cranberry and citrus-forward blood orange offers cocktail elevation while remaining easy to enjoy.”