This year marks 20 years of Village Cinemas’ luxury theatre, Gold Class. The experience first launched at Crown Melbourne in 1997 and was the first of its kind in the world. In the 20 years since, the cinema has inspired international expansion, led the way in Australian cinema innovation, hosted an array of celebrities and screened critically acclaimed blockbusters. Gold Class was devised by Village Roadshow 20 years ago, and was inspired by the First-Class experience offered by airlines, and bringing this concept to cinemas. The experience that movie goers are familiar with today has advanced over the past 20 years. Upgrades in technology and modernization of elements saw the likes of a home lounge chair with a hand pulley to recline evolve into comfortable motorized reclining seats.
Reflecting on the 20 years, General Manager of Sales and Marketing, Mohit Bhargava, recognizes the significance of the 1997 cinema revolution and how Gold Class ultimately motivated the many innovative Village concept cinemas which followed. Mr. Bhargava went on to explain that Following the success at Crown Melbourne, Village Cinemas expanded Gold Class to a number of cinema locations across Australia. The phenomenon soon garnered interest internationally and was replicated overseas in Asia, Europe, USA and South America.
“It’s inspiring to see how 20 years ago, we created something that has built lasting relationships with passionate cinema-goers who so greatly enjoy the Gold Class film experience with friends and family.” Mr. Bhargava commented “Gold Class really led the way by means of our brand offering more than a film. It introduced a new way of thinking and was a stepping stone that led to a variety of concept cinemas, cementing our philosophy of making movies mean more.” Bhargava added.
To celebrate the 20th anniversary of Gold Class, Village Cinemas is running a special promotion of $20 Gold Class tickets for sessions from 4 December – 8 December, on sale now.