Netflix has changed the way the world engages with stories – viewers watch when, where and how they want, at whatever pace – and in doing so, has given rise to a new kind of fan: The Binge Racer. Binge Racers strive to be the first to finish by speeding through an entire season within 24 hours of its release.
“There’s a unique satisfaction that comes from being the first to finish a story — whether it’s the final page of a book or the last, climactic moments of your favorite TV show.” Brian Wright, Vice President, Original Series commented “Netflix allows you to watch in a way you never could before, and there’s nothing better than seeing a show engage our members and ignite a passion for viewing.”
Mr. Wright pointed out that in total, 8.4 million members have chosen to Binge Race during their Netflix tenure, and the only thing faster than their rate of watching is the rate this behavior continues to grow. Between 2013 and 2016 the amount of launch day finishers increased more than 20 times over.
Wright said that shows of all shapes, sizes, genres and formats are revving watcher’s engines. Sure 30-minute comedies like Master of None, GLOW and Dear White People are raced with speed, but hour-long thrillers, like Stranger Things, House of Cards and Orange is the New Black, and anime, like The Seven Deadly Sins, are consumed with fervor as well. Wright explained that Gilmore Girls: A Year in the Life garnered the most global racers in its 24-hour debut. But the top spot varies slightly by country: Fuller House reigns supreme in Ecuador, Club de Cuervos scored the no. 1 slot in Mexico, and Marvel’s The Defenders takes the cake in Korea. Wright went on to add that Canada clocks in with the highest percentage of 24-hour finishers, the binge of choice being Trailer Park Boys.
It Should be noted that according to Netflix data Binge Racers are defined as members who completed a season of a TV show within 24 hours of its release on Netflix. Data accommodates for time zones and is reflective of a show’s launch within 24 hours of a country’s release. Total number of members since 2012 who have finished a season of a TV show within 24 hours of its release Binge Racing behavior grew from 200,000 members in 2013 to more than 5 million in 2017 (as of September).
For those of you who might be interested of the Top 20 ranked Binge Racing Countries Australia is Ranked 8th, The United Kingdom is Ranked 12th and New Zealand is Ranked 14th